What’s the Role of AI in Business Management?


The role of AI in business and management is indispensable. In recent years, Artificial Intelligence (AI) has evolved around 12.9% globally into a landmark technology transforming the private and public sectors. An organization that adopts and invests in Artificial Intelligence technology is going to need to evolve a new management style that combines a leader’s vision with a scientist’s expertise over a growing body of specialized knowledge. Business productivity has increased by 40% because of AI. 

Optimizing the business management processes of a company is an ongoing and hectic process. Optimizations and improvements can always be made, so there is always room for improvement. Why does Artificial Intelligence have the potential to help us improve the management of our businesses? What is the goal of artificial intelligence? AI will be able to save a lot of hours for many companies, but the real question is, to what extent will it be able to help in business management? Let’s find out what the answer is! 

The article will help a prospective student understand artificial intelligence’s role in optimizing business management. 

What Is the Benefit of Applying Artificial Intelligence in Business Management? 

How do machine learning and artificial intelligence technologies help businesses? Businesses are beginning to realize tangible benefits from artificial intelligence technologies as they deploy them within their operations. According to enterprise users, business process efficiency is the most important benefit, depending on the maturity level of the company’s AI technology. 

Businesses can benefit from AI in the following ways: 

  • Increased Productivity and Efficiency 

Incorporating AI into the enterprise can have several benefits, including efficiency gains and productivity gains, two of the most often referenced benefits. The ability of AI work technology to handle tasks at a speed and scale is unmatched by human beings. In addition to removing tasks like these from human workers’ responsibilities, AI also allows those workers to focus on higher-value tasks that machines can’t do. As a result, organizations can minimize the costs associated with performing repeatable tasks that they can perform with technology while simultaneously maximizing the potential of their human resources. 

  • Increase Speed of Carrying out Business 

Artificial intelligence will help businesses move even faster in the digital age, said Karen Panetta, a professor of electrical and computer engineering at Tufts University and a fellow with IEEE. Shorter development cycles and shorter commercialization times enable quicker ROI on development dollars due to AI’s ability to shorten development cycles and cut the time between design and commercialization. 

  • Enhanced Monitoring 

AI can capture and process an enormous amount of data in real-time; organizations can implement near-instantaneous monitoring capabilities that can alert them to issues, suggest actions, and, in some cases, even initiate responses. 

  • Expansion of Business Models and New Capabilities 

Executives’ use of artificial intelligence can lead to the expansion of their business models. There is an opportunity for businesses to engage in a variety of new activities simultaneously. 

  • Improved Customer Service 

As a business, it is increasingly important for us to deliver a positive customer experience to our customers. As Earley, CEO of Earley Information Science, pointed out, it is our intention to encapsulate everything we know about the customer, the customer’s needs, our solutions, and our competitors, and then present to them what they need when they need it. Having an individual who could care for everyone would be great, but we do not have a salesperson who can do that.” Artificial intelligence (AI) can do all that and more, resulting in more personalized and customized interactions between an organization and its customers. 

  • Reduction in Human Error and Quality Improvement 

When AI technologies are added to processes, organizations can expect to see a reduction in errors and a greater adherence to established standards. As AI and machine learning are combined with technologies like RPA, which automate repetitive, rules-based tasks with minimal human intervention, the combination improves productivity and reduces the number of errors, as well as allowing it to be trained to be able to handle a broader range of tasks now. 

Can AI Help Good Managers Be Great? 

In business, artificial intelligence can enable good managers to be great. But what is the benefit of applying artificial intelligence in business? Artificial intelligence applies to many areas of business, from improving employee and customer relations to finding patterns in a huge amount of data to automating repetitive processes. 

Most managers should benefit from these changes since they can spend more time focusing on how they can add value to their organizations. To succeed in business, you must embrace the potential of artificial intelligence in business, including scaling your skills and maximizing AI’s impact. 

Implementing Data-driven Management 

Compared to humans, AI is better at crunching numbers, identifying patterns, and making faster data-driven decisions. Any manager who is looking for some quantitative support in making their decisions can benefit greatly from this application of artificial intelligence that can process large amounts of data and spit out-trend directions and actionable advice. Hence, AI usage is higher in prevention and management.   

Taking up the Administrative Slack 

Administrative work makes up a large part of a manager’s day-to-day activities – the necessary but often repetitive and routine tasks that don’t challenge their skills. Managers are able to spend more time on high-value activities when artificial intelligence is applied to routine management work, and that’s how AI works for administrative work.  

Getting Better Results Through Better OKRs 

Objectives and Key Results (OKRs) are forward-looking activities designed to achieve measurable near-term results with radical clarity. Teams can set and achieve better targets with great goal-setting software that harnesses AI. AI provides teams with in-the-moment insights into objectives, management behavior, and engagement patterns to optimize their impact by learning from prior target results. 

Key Departments AI can Positively Influence Management 

A business is run by many wheels, as you are aware. How smoothly and effectively these wheels work together determines the success of a business. 

So let’s dig into the detail of how AI can help different departments to help improve your business processes: 

  • HR department: Administrative, coordination and control tasks occupy most of the time of managers in an organization. Due to staff members’ illnesses, vacations, and other reasons, HR managers must constantly juggle shift schedules. AI offers many benefits to HR management processes, from employee onboarding to performance analysis. 
  • Marketing/sales department: Marketing and salespeople can provide highly personalized customer experiences by incorporating artificial intelligence into their business management process. In addition, the cost of these campaigns is lower than those of traditional high-dollar campaigns. In order to optimize a product or service in the future, a consumer must interact with it. 
  • Optimizing finance and operations department: Finance and operations departments can benefit from artificial intelligence. 
  • Detection of fraud: Traditionally, fraud detection has relied on static rules-based systems, which have a number of shortcomings, which make them less effective. With AI, business transactions can be analyzed and their threat scores evaluated. The score is then compared to a predetermined threshold that determines whether the transaction is fraudulent or not. 
  • Risk management: Risk assessment is an important and complex part of the loan approval process for financial institutions. Using AI, prospective borrowers’ data can be analyzed to simplify most processes. 
  • Managing customer data: In order to succeed in business, data management must be efficient. Technologies like natural language processing, data mining, and text analytics can be utilized to retrieve information from business documents efficiently and accurately. 

What Is the Goal of Artificial Intelligence?:  

Our way of life has been transformed by artificial intelligence (AI) in a variety of ways. It affects where we travel, what we buy, what we read, or what we listen to, and it also has a growing impact at work.   

In every aspect of our jobs, AI is transforming the way we work, whether we are working in marketing, strategic decision-making, or knowledge management. Therefore, future business leaders must develop a working knowledge of how AI can be used in the workplace. 

Artificial Intelligence and the future of management: 

  • Using AI to understand recruitment bias can be helpful: AI may not replace recruiters anytime soon, but it can help understand unconscious biases during interviewing. That’s how AI might change the manager’s job in 2030.
  • Automating routine tasks to save human time: AI can perform certain tasks more efficiently and effectively than humans. Humans will still be needed for certain tasks, but this technology will free up their time to do other things. 
  • AI and humans will work together: AI alone will only lead to short-term gains for companies that rely on it for automating processes and displacing employees, as AI lacks empathy or creativity. In the long run, businesses will achieve Augmented Intelligence by combining AI and humans; this is a form of machine and deep learning form that provides humans with actionable information. Humans are not being replaced by technology but enhanced by it. 
  • AI will create new jobs: Approximately 12 million more jobs will be created than destroyed by technology by 2025, according to the World Economic Forum. Data analysts, scientists, AI and machine learning specialists, and digital and marketing strategists will all be in high demand. 


Hopefully, now you understand the role of AI in business and management. If not, you need to check out UNext Jigsaw’s Executive PG Diploma in Management & Artificial Intelligence, which will help you understand AI’s role in optimizing business management. 

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