10 Best User Persona Examples, Samples, Tricks to Build One


Project Management is the practice of using techniques, methods, skills, knowledge, and experience to complete specific project goals within predetermined constraints. Final deliverables in Project Management are subject to a limited amount of time and money. 

Project management has a final outcome and a limited time frame as opposed to simple “management.” The latter is a continuing process, a crucial aspect that sets it apart from simple “management.” Consequently, a product manager needs a diverse set of abilities, including several technical ones and solid people management and business acumen. 

What Is User Persona, and Why Is It Important? 

A user persona is a virtual representation of the perfect client. As a UX designer, you will begin the design process by carrying out user research. This will help you develop empathy for your target users and pinpoint their precise requirements for the product you are producing. Your target audience’s demands, aspirations, and observed behavior patterns are incorporated into a persona, which is typically based on this user research. 

User personas are crucial for helping you build your product to satisfy user needs. User experience design includes the creation of user personas. They aid in our comprehension of the requirements and preferences of a typical user, enabling us to create more effective solutions and products. No matter if you’re making a website, a new smartphone, or a new supercar, you must know who will be utilizing your product. Your product must be designed to address the issues that your users are experiencing.  

10 Best User Persona Examples 

Your organization’s needs and goals for brand development will determine what should be included in the persona samples. 

Include any details that would be relevant to you, which can typically range from the fundamentals (name, age, image, degree of schooling, and work) to more in-depth bios (personal goals, interests, tech abilities, preferred items, and reputable companies). Here is a list of some of the best user persona examples as can be observed used by businesses: 

The Influencer: 

What should be in the persona samples will depend on your organization’s requirements and your brand development objectives. 

Include any information that would be pertinent to you, which can often range from the bare minimum (name, age, appearance, level of education, and employment) to more detailed biographies (personal goals, preferred items, tech abilities, interests, and reputable companies). 

The Interior Designer:        

The goal of this persona template is to catch your attention. It shouts for attention with its garish yellow and orange color palette. 

For instance, in this kind of persona, the photograph is purposefully placed to the right of the persona template to draw the viewer’s attention across the page and encourage them to scan the entire thing before going to the left to read the information. 

Just underneath the image is a phrase that enables the viewer to connect the persona’s attitude and philosophy to her appearance. 

In a distinct and vibrant bar chart depiction, the reasons and favorite channels stand out, and the company logos represent the user’s surfing preferences. 

The Business Owner: 

These templates are fantastic since the persona examples follow a consistent format. Although they were initially made for Shopify Plus users and expanding businesses, you may easily modify this style to suit your needs. Their distinctive visuals not only capture the eye and are vibrant, but they also effectively convey all the important information. 

The Teacher: 

This persona was created for an educational behavioral modification application. The details of the persona here mainly focus on a lot of personal details like their age, educational qualification, general philosophy in life, etc.

The Motivator: 

This persona example targets a particular type of customer by their personality qualities and desires rather than focusing on a career. The vital information is presented clearly without being overbearing in the template’s pleasant and colorful design. Progress bars are used to show the customer’s technological experience, and we adore how popular brands and apps are used to make the persona more relevant. 

The Traveling Brand Ambassador: 

We adore how distinctive and different the traveling brand ambassador user persona can be. It is not centered on their preferences or habits. Instead, it displays their timeline and schedules for us. It’s a unique strategy because it centers on traveling brand ambassadors in regard to this incident. 

The Student: 

Students are among the most typical clients. Let’s examine the example of the student persona. 

The structure of this profile is sound. Age and residency are two pieces of vital information about the person. This particular kind of persona additionally includes information about abilities and preferred apps. 

Interests and hobbies are described in the bio. The objectives are also presented as a list of bullet points for quick skimming. 

The Cartoon Template: 

This user persona template in the form of a comic book offers a fascinating and original method of approaching one. It aims to produce an enjoyable picture to look at, which may instantly give you an idea of the lifestyle and things that the persona would be interested in.

Board Game Persona: 

A futuristic board or card game featuring senior citizens was inspired by the notion of the Board Game Persona. To generate a clear comprehension for readers, the designers make use of elaborate line dividers, hierarchical texts, iconography, and other components. 

User Persona Card: 

The needs, objectives, motivations, and other details of the target users are listed on a User Persona Card that was specifically created for a Sports Dashboard project. It is a good illustration of how to turn user personas into user research findings. 

Tricks to Build Excellent User Persona 

The following are some of the tricks to build an excellent user persona: 

  • It’s a good idea to know why and how you’ll use your personas before developing them. If not, some team members could feel tempted to rush through it and get to the important business at hand. 
  • Images can convey more information than any amount of writing. This helps you understand how your designs and products may affect this person’s life much better. 
  • Once you begin crafting your user personas, you might realize that you end up including a ton of information, especially if you learn a lot of fascinating facts about your users. To make your personas quick and simple to read, try to restrain yourself a little and restrict them to one page or fewer. 


Personas are useful resources. User personas can help designers achieve their goal of giving the target users a positive UX, which reduces the complexity of the current design process. Personas enable designers to work more conscientiously by putting the actual user at the center of everything they do. The UNext Jigsaw Academy is highly recommended for acquiring project management skills. 


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