Data is all around us and so are hack attacks. Everything that we do digitally not only results in incessant new data but also exposes our digital footprints to prying eyes. Unfortunately, unlike our footprints on the seashores, traces of our online activities aren’t getting washed off the sea waves; they live forever. Every action, engagement and click contribute to storage of new data. Broadly, businesses use the data points to build better products, make better decisions, and automate repetitive, time-consuming processes. At the same time, businesses are also coming under frequent and increasingly brazen attacks from a diverse group of hackers looking to steal sensitive data and disrupt operations. So, they are taking adequate steps to repel these onslaughts, getting better at protecting their data, and finding ways to keep the hackers at bay.
Below we look at three reasons why businesses are increasingly embracing data science
Four reasons why measures against cybersecurity threats matter to businesses