Consumerism has been fueled in today’s modern world by the constant development and creation of new products that are continuously evolving in order to satisfy human wants and needs. The process of designing these new and innovative projects requires a lot of cooperation and brainstorming that often occurs behind the scenes. Various methods and techniques are used in order to come up with effective product designs that can satisfy the needs sought to be fulfilled and one such method is the CIRCLES method.
The CIRCLES Method refers to a problem-solving product management framework that allows product managers and design teams to come up with thoughtful, comprehensive, and complete answers to various design questions. These design questions are similar across different types of products or services being designed, be it an automobile or a new mobile phone application. Some of these questions include what the product is, who is it designed for, why do they need it, when are where will it be made available, and how it works and the CIRCLES framework helps answer these questions.
CIRCLES method product management consists of seven linear steps that form a product framework covering all major aspects of product design. These seven steps can be found within the CIRCLES acronym and are comprehend the situation, identity the customer, report customer needs, cut, through prioritization, list solutions, evaluate trade-offs, and summarize your recommendations.
The CIRCLES Method in many ways serves as a checklist for product managers to answer the all-important questions of what, how and for whom to design a product or service. Lewis C. Lin, the creator of the CIRCLES product management method explained that there were three key concepts that the method addressed and helped a business or company understand. These are:
As mentioned already, there are seven distinct steps to the CIRCLES method and these are designed to be in an appropriate sequence to help product managers cover all their bases while designing a new product or service. These seven CIRCLES method steps are as follows.
The CIRCLES Method is extremely popular among product managers for a number of reasons. Firstly, it is able to ensure that the focus of product designing efforts is directed towards the users of the product and prevents a disconnect between the business or company and the customers. Secondly, it helps product managers to cover all the prerequisite areas of consideration while at the same time allowing them to break down the difficult task of product development and design into simple and comprehensive steps that allow for greater research and minimize risks.
The CIRCLES Method can therefore be used by any individual or company that is seeking to create or design a product or service to address what they believe is a problem. Be it a small company seeking to reinvent food delivery systems or a multinational company trying to come up with the latest range of mobile phones, the CIRCLES Method has a vast range of applications and use.
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