What is Product Benchmarking? An Easy Guide In 4 Points

Ajay Ohri


Product Benchmarking – With regards to key measurements like element selection, tenacity, and NPS, how can you say whether your item is finished or failing to meet expectations? One alternative is to contrast your present presentation with your past exhibition. Another is to contrast your measurements with those of companion results of comparable market size and industry. Both of these are types of item benchmarks.

  1. What are product benchmarks?
  2. Why are they important?
  3. How should I use it?
  4. Which metrics matter?

1) What are product benchmarks?

Product Benchmarking – Item product benchmarks (likewise alluded to as item benchmarks) are the reference guides utilized for looking at your item toward others. As in different circles of examination, percentiles are frequently used to portray how well (or how ineffectively) your item is acting specifically KPIs comparative with results of comparable size and vertical. 

In case you’re hoping to look at your item’s exhibition, here are the most cutting-edge item benchmarks. This is an outside benchmarking instead of inner benchmarking, which is when an organization analyzes execution to its previous exhibition.

2) Why are they important?

All together for an item estimation to be valuable, there should be significantly behind the numbers. By contrasting execution with industry principles, an organization can more readily comprehend relative execution, including where they have the upper hand just as any zones for development.

For instance, the group at Oranj utilized Pendo’s item benchmarks to perceive how they piled facing their companions for application maintenance, understood that they had space to improve, and embark on building degrees of consistency.

3) How should I use it?

At last, item product benchmarks exist so that organizations can distinguish approaches to improve their items. Benchmarking is a vital piece of the persistent improvement cycle, which incorporates estimation, contrasting outcomes with rivalry, and distinguishing development openings.

Before an organization can receive the rewards of item benchmarks, the item association needs to guarantee it’s adequately catching item information and estimating the correct things.

4) Which metrics matter?

Item product benchmarks can be utilized for a wide range of measurements; however, five of the most well-known are: 

  • Tenacity: A commitment metric that estimates the number of clients profit to the item for a normal premise 
  • Highlight appropriation: An estimation of utilization for an item’s specific highlights 
  • Application maintenance: The number of clients who keep utilizing an item during a given timeframe 
  • Item commitment score: A normal of tenacity, highlight reception, and application maintenance that gives a more all-encompassing perspective on item commitment 


Benchmarking reduces to just picking up all that you can about comparable item contributions, for example, the opposition. If you have a deep understanding of your opposition, you’ll understand what is most important to them, why individuals incline toward one plan over the other, and above all… what can be enhanced!

After you’ve done a decent lot of conceptualizing and conceptualized a couple of smart thoughts of what the essential idea could be (and a few varieties), presently’s the opportunity to truly begin attempting to find what’s known as the “best in class” and that fundamentally signifies “the most ideal way that every other person is doing it now.”

If you wish to learn more about Product Management, our 6-month online PG Certificate Program in Product Management with IIM Indore is the reflect option for you! Check it out today.


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