Product Designer: A Comprehensive Guide in 5 Points

Ajay Ohri


In today’s highly modern digitized workforce, product design has become one of the most prerogatives for businesses of all sizes, which has opened a lot of opportunities for creative people with a passion for technology. Product design plays an intentional role in helping the organization to achieve its goal. A good product can ensure customer satisfaction, loyalty, and low production cost.

  1. What is a Product Designer?
  2. Key Responsibilities of a Product Designer?
  3. Categories of Product Design
  4. How do you become a Product Designer?
  5. How do you start a Product Design Career?

1. What is a Product Designer?

Product designers work to improve the way existing products look and work. They are involved in designing new products. They aim to upgrade existing product designs and analyze the works of competitors of similar products to match quality and performance.

A product designer identifies a problem, offers the best possible solutions, and launches it into the market that exhibits demand for particular solutions. It is the product designers’ responsibility to ensure that the product satisfies customers; this can be achieved through the use of modern technology to design products in line with the trend in technological development. Every product that any organization manufactures has to distinguish physical characteristics that will make it attractive to customers; these unique characteristics are known as a design.

2. Key Responsibilities of a Product Designer?

Some of the responsibilities a product designer has to deal with are enumerated below:

  • Coding of prototyping:  Developing software using computer-assisted design (CAD) drawings, 3D models, graphic images, and computer designs. Create quality design concepts and drawings to determine the best product.
  • Wireframing apps or websites: It is a layout of a webpage or an app that demonstrates what interface elements will exist on key pages. Wireframes provide a clear overview of the page structure, layout, information architecture, user flow, and functionality.
  • Coordination with team members: Present and discuss product ideas with team members discuss with designers to ensure the flow of accurate communication and efficiency in the design phase. Suggest improvements to design and performance to product engineers.
  • Research and Development: Perform R&D on new technologies and designs and implement them to maintain up-to-date with the current industry trends and market conditions.
  • Customer support: Operating customer support and providing solutions to queries raised.

3. Categories of Product Design

  • System Design: Which involves defining the architecture, modules, interfaces, and data for a system.
  • Process Design: It involves determining workflow, equipment needs, and implementation requirements for a particular process.
  • Interface Design: It requires defining the interactions between a user and a digital product.

4. How do you become a Product Designer?

Product designers require various competencies, from user empathy to coding, and the best designers are highly skilled individuals who collaborate effectively with teams that have the expertise they don’t.

Some of the qualities product designers should possess are:

  • Soft skills.
  • Creating innovative design and customer appeal.
  • Good understanding of colour science and combinations.
  • Excellent attention to detail.
  • Strong knowledge of the industry and market trends.

5. How do you start a Product Design Career?

A career in product design is one of the fascinating avenues currently on offer in the lucrative tech industry. A person who wants to set a career as a product designer can work on different items. Many product designers work on different items, and most will specialize in one particular item, particularly if they work for a company that specializes in that item, some of which are described below:

  • Product Developer: Product developers assist in the development of commercial or industrial products. They typically employ agile development methodologies to deliver products. The primary business benefit of digital product development is the delivery of a digital product that uses the latest and most appropriate technology to maximize the user experience.
  • UI (User Interface) Designers: It is a technical role that is responsible for presenting a product’s development in a way that is attractive and convenient for users. A UI designer is responsible for creating interactive programs which enhance a customer’s experience with brands and facilitate an enjoyable experience on the business’s website. UI designers need a strong understanding of coding and showcase the brand’s strengths through a product’s interface.
  • UX (User Experience) Designers: UX designers are responsible for creating a flawless experience for the user when they interact with a digital or physical product, such as a website or any tangible product. Some UX designers may work on designing websites, mobile apps, and software or designing for voice, AR, and VR devices, and some may focus on tangible products like designing the overall experience of using public transport or staying in a hotel.
  • Interaction Designer: It is a concept where the designer focuses on creating engaging web interfaces with logical and thought-out behaviours and actions. Their role is to help with product design. They develop design plans and collaborate with engineers and others to produce the product to finalize the design plan. They specifically concentrate on how customers interact with a product.
  • Product Designer Vs UX Designer: The product designers and UX designers do very similar jobs; their roles are interchangeable. UX designers focus on customer satisfaction and ensuring that the product actually fulfils the user’s needs. From the research to the ideation, their role is both user testing and prototyping. Whereas a role of product designer is adjustable, who does UX, UI, coding, project management.


Therefore, product design is all about manufacturing a product that will attract the customer and provide value for them. The average salary of a product designer in India is around INR 6,00,000 to 8,00,000. Product design is a means of adding value to a product by ensuring that its layout is attractive to the customer. Product design is all about trying to link customer needs to product attributes, therefore providing the customer with value.

Interested to learn all about Product Management from the best minds in the industry? Check out our Product Management Courses in India. This 6-month-long program takes place online through live instructor-led sessions. It is the only program in India that offers the ‘Bring Your Own Product (BYOP)’ feature so that learners can build their product idea into a full-blown product, and go through an entire Product Development lifecycle. Not only this, but this is the only program in India with a curriculum that conforms to the 5i Framework. Post completion, learners receive a joint certification from the Indian Institute of Management, Indore, and Jigsaw Academy. 


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