Product Management Process – An Easy Guide For Beginners In 2021


Product Management Process – Because it’s an extraordinary thought doesn’t mean it will naturally transform into an incredible item. Not all thoughts are too incredible in any case. Because of these cliches, the executives assume an essential part in carrying requests to confusion and, ultimately, items to showcase. 

There is no all-inclusive playbook for the item the board cycle. Notwithstanding, the essential request of tasks for most associations is genuinely comparable. It’s a protracted way, with partner interest all through and commitments from various divisions. Yet, the item the executive’s cycle shepherds things along.

  1. Idea Management
  2. Product Specification
  3. Road Mapping
  4. Prioritization
  5. Delivery
  6. Analytics & Experiment
  7. Customer Feedback

1) Idea Management

Concocting novel thoughts isn’t especially troublesome. Motivation can strike anybody at any second. Also, there are many components for coaxing them out, from meetings to generate new ideas to client meetings to watching your rivals. 

Be that as it may, since you can’t execute them all, the executives should isolate the quality goods from the refuse and sort out which ones move to the front of the line. To figure out them all, item the executives should oversee thought age and association. 

Training and permeability into the cycle are vital to keeping up solid connections and open channels. It assists partners with understanding their thought isn’t the just one in the running for conceivable execution.

2) Product Specification

When you catch and classify a thought, it’s an ideal opportunity to sort out a portion of the subtleties. This will get a couple of things done to demonstrate fundamental further along in the executive’s cycle. 

Item particulars ought to be short and not excessively specialized archives that answer three significant inquiries:

  • What are we building, and why?
  • What should this new item accomplish?
  • How would we measure achievement? 

Groups should address these inquiries cooperatively with contribution from a scope of partners to think about all points and guarantee that there’s arrangement going ahead on what precisely everybody has as a main priority.

3) Road Mapping

It may astound you to see street planning fall before the item the board cycle than prioritization. How might you choose which highlights and improvements to put on there when you haven’t focused on them yet? 

By street planning before the prioritization stage, the executives can direct the discussion away from Feature X versus Feature Y discussions and move it to the more significant level objectives, destinations, and subjects that advance the item vision. This breaks the pattern of focusing on individual upgrades and accentuates significant results that impact North Star measurements, KPIs, and vital objectives.

4) Prioritization

It’s then an ideal opportunity to choose which of those build-up things are deserving of making the cut and advances out of the thought stage. This is the place where one of the numerous accessible prioritization systems proves to be useful. 

Regardless of whether it’s utilizing the fan-most loved item tree or a scoring model like RICE, this activity figures out which things ought to be chipped away from the start, because of what they’ll mean for the item’s vision, system, and KPIs.

Tragically, not every person consistently gets what they need. These choices will be the most investigated part of the cycle (and your work as an item director). Be that as it may, to make the best choice for the item, item directors will frequently need to say “no” to clients, sales reps, and even heads.

5) Delivery

With a guide and set focused on things, it’s an ideal opportunity to begin building and transportation. This is regularly where the board makes a stride back, serving in a more warning or counselling job as architects and venture supervisors take the rules.

While some devoted aficionados of these different conveyance models are fervent evangelists, there are acceptable cases for any of them relying upon the idea of the item and the group building it.

6) Analytics & Experiment

Item, the board, can do a couple of significant things at this stage. To begin with, they can see which practices drive key measurements the organization esteems.

For instance, if the change is principal, they can perceive what most clients do before purchasing. On the off chance that appropriation and successive utilization is the objective, they can likewise search for what those associates share practically speaking.

7) Customer Feedback

A delivered item likewise (ideally) implies a framework of clients to gather and request input from. This is both energizing and alarming. Supportive recommendations and bits of knowledge are frequently joined by objections, amazing solicitations, and acknowledge that the item has missed the mark concerning client assumptions.


The item the executive’s cycle spread out above might be ideal. Be that as it may, there are many valid justifications to stray from this specific restricted way. You may have to focus on things before you feel certain about your capacity to a guide or invest the energy making item specs. Or on the other hand, maybe the group is certain to push ahead on conveying completed items without some underlying experimentation.

If you wish to learn more about Product Management, our 6-month online PG Certificate Program in Product Management with IIM Indore is the reflect option for you! Check it out today.


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