What is Target Market? An Informative Guide (2021)

Ajay Ohri


Talk about the markets and sales, every organization whether big or small needs to know their customers in a certain way if they would like to make sales in the market. An enterprise needs to know the needs, interests, and requirements of their customers. If you sail in the same boat probably this article is for you. In this article, we will explain the concept of the target market in detail and how to analyze various aspects in terms of target markets.

  1. Target Market Definition
  2. How to Analyze Target Audience
  3. Target Market Examples

1. Target Market Definition

First, we would like to understand what is a target market and how does it work. The target market definition completely revolves around the customers. The target market meaning is a group of customers aiming at a product or service. The aim is made by the entrepreneur’s basis for their interests. The perfect target market examples include an organization where you have created a B2B software product which helps remote construction team, here you would like to focus on the other construction companies looking at the pain points which these companies face as this is a similar kind of product designed for such companies.

You would like to figure out the market size with the right market and the right audience who you would think will be more interested in buying your product.

There are also different types of target markets that can help better understand the customers with respect to the product or service to be sold. The audience or customers can be targeted basis following:

Demographics: This includes gender, age, education, marital status, religion, etc.

Behavioral aspect: spending habits, user status, etc.

Physiographic aspect: beliefs, values, personality, lifestyle, etc.

Geographic: area, pin code, city, country, region, etc.

2. How to Analyze Target Audience

A target marketing research is an assessment of how your product or service fits into a selected market and where it’ll gain the foremost traction with customers. Target market analyses help businesses establish strategies for effective marketing and sales techniques. A company’s target market is their core customer base or the demographics of consumers presumably to shop for their product or service.

There are various steps in target marketing that need to be focused on, let’s have a look.

A) Analyzing Product and Service

Firstly, you need to have a look at what products are you selling so that you can understand the needs of the customer. Once, you have understood the need of the customer, half of your job is done. Focus on the pain points and the requirements of the consumer. Your main aim should be to analyze your product and service in the way you understand your target market. In such an analysis, you might sometimes come to the conclusion that you are targeting the wrong audience. This way you can move the research on the target audience to make maximum sales.

B) Track Competition

This is also an important aspect of the target marketing process. Check out the competitor’s target analysis to see who the customers are which the competitor targets. This way you can find the exact target audience. Competitive analysis is the perfect solution to this. If you run the competitive analysis you can research your competitor’s target audience, view the offer they provide, and also understand their sale tactics.  This could also help you understand the marketing gaps which make you focus on your target audience.

C) Segment Criteria

Consider target market characteristics by understanding different variables such as demographics, geographic and behavioral factors. It is also considered as the process of a buyer persona. You need to divide the target market into the target audience. For e.g. a company is looking to sell its automation tool. The target audience can be divided into various groups which include marketing department heads, sales leaders, CEOs, etc. Some instant ways to target markets is to target the audience basis their age, gender, income, location, behavior, lifestyle, values, interest, etc.  

D) Perform research

In target market analysis you need to perform and understand your target audience as stated above. For this, you would need to research your audience and market standards. Market research will help you to learn more about the target market and audience. This way you can get a great deal with your product and service. This research will help you with more sales, hence more profit. Picking up the right market will give you a great deal with your business.

3. Target Market Examples

Target Age and gender: Small businesses often target customers by gender or age. For instance, a ladies’ dress retailer coordinates its limited-time endeavors at ladies. Alternately, an outsized and tall men’s shop zeros in its promoting endeavors on tall and heavier men. Additionally, some little organizations market to explicit age gatherings. Organizations selling life confirmation for individuals near the precarious edge of retirement age may target individuals 50 and over. A rap-playing station may bid more to individuals 25 and under. Organizations ordinarily have some thought about which age gatherings and sexes they have to attract as they build up their items. Items may are created to fulfill a necessity for a particular age section.

A) Target by Income:

The income is another variable that organizations use to zero in on clients. Rebate retailers as a rule target center and lower pay customers. Alternately, a rich ladies’ garments retailer may target ladies with livelihoods more than 1 crore every year. Essentially, extravagance vehicle sellers center their advertising endeavors around individuals with higher livelihoods. Individuals with below normal pay rates are bound to get vehicles or different items in their value range. This is a perfect target market analysis example.

B) Lifestyle target: 

Target markets can likewise be recognized by way of life inclinations, which are alluded to as psychographic factors. Way of life inclinations frequently relates as individuals would prefer, pastimes or interests. For example, food stores regularly target diabetics or individuals with food sensitivities when selling sans gluten items. Boat and swimwear retailers have some expertise in those that appreciate spending their recreation inside the water. Furthermore, clinical gracefully organizations make versatile wheelchairs so older and incapacitated individuals can get around.

C) Target by purchasing cycles: 

Various small organizations may distinguish target markets through different shopper buying cycles. This is frequently especially valid for cafés. A spur of the moment feasting office may get customary noon business from region business experts. A comparable eatery may draw in families with little youngsters and youthful couples for supper. Thus, advertisers frequently create distinctive menu things and items, relying on when individuals disparage their foundations.


Targeting in a marketing context serves the brand and the customer. It helps improve strategies of marketing and audience experiences. These are the benefits of target marketing. It also helps build awareness which leads to better products and services. These days there are various tools that can be used to connect the target audience and understand better. This is highly recommended for any business for expansions. So, if you are also in the same loop and are confused about how to sell your products and whom to sell your product, by now you would have understood the concept. Apply the same process to reach your goals and target.

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