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29-01-2021 | 8 min read
After completing Class 12 in the commerce stream, parents and students often assume that a Bachelor of Commerce (B.Com.) is the obvious and only choice. However, this is far from true. A programme that has been gaining popularity over the last few years is a Bachelor of Business Administration (BBA). This degree programme is especially recommended for those who are looking to enter and climb the corporate ladder.
BBA not only equips students with core business and marketing skills and knowledge but also imparts communication and soft skills. There is also a clear focus on personality development, a key asset in the world of business.
Online BBA degreesWith the shift to online classes, several top universities and management institutions are offering specially designed online BBA degrees. The typical duration of these programmes is three years (spread over six semesters).
Top online BBA programmes offer flexibility, are affordable, and delivered by tenured faculty, who come with rich industry experience. The programme also has guest lectures by industry veterans, and they encourage a mix of classroom and self-learning.
Choosing a credible institutionIt is highly advisable to go with a university with a strong and long legacy, as they are backed with the right infrastructure, curriculum, and delivery of the programme. Also, make sure that the programme is accredited and offers a legitimate degree on completion of the course.
To be eligible, students must have completed Class 12 in any stream. Some universities may also have an entrance exam.
Key subjects coveredOnline BBA programmes typically cover key business subjects such as Business Statistics, Finance, Operations Management, Business and Industrial Law, and Business Environment.
They cover all the key functions such as marketing, HR, and finance, as well as contemporary fields such as data science, information management as well as domestic and global legal frameworks, which have strong relevance in the business world. Online BBA degrees offered by institutions like Manipal University Jaipur have focused electives on retail and entrepreneurship, for those looking to pursue these paths.
Special emphasis on soft skillsBesides domain knowledge and technical courses, skills such as communication, negotiation, collaboration, and presentation are gaining more and more importance in the world of business. Additionally, workplaces seek those who can bring problem-solving skills and a growth mindset to their job. Online BBA programmes feature these skills as an integral part of the curriculum as they increase the appeal of graduates for employers.
Gain hands-on experiencePractical training and exposure to real-world work and problem-solving is a key aspect of this programme. This happens via summer internships, projects and assignments, guest lectures by industry leaders, and mentorship by alumni. Internships not only help students gain experience in multiple areas of work but also showcase their potential to businesses that are looking to hire entry-level managers during campus placements.
Key job opportunities after BBAAfter pursuing an online BBA, graduates can be absorbed as a brand and sales executive, product managers, communications, and PR executives, as well as industry-specific roles in retail such as retail buyers, department managers, warehouse managers, store managers as well as merchandisers. BBA graduates can work across all sectors and groom their career paths in multiple ways based on their interests and acumen.
You can draw a lucrative salary from your first job after obtaining a BBA and accelerate your professional growth.
Entrepreneurship and beyondOnline BBA is also a good programme for those who aspire to start their own businesses, as entrepreneurship is a key subject of the BBA programme at Manipal University Jaipur. For those students looking to join their family business, an online BBA enables the learning of all the key business skills involved in real business scenarios.
A student may also decide to pursue an MBA after their BBA, especially if they wish to specialise in specific areas such as finance, HR, or marketing.
Campus placement supportBefore enrolling for a programme, it is advisable to check if the online BBA offers support and training on aspects such as career guidance, resume writing, internship opportunities as well as campus placement support. Try and gauge whether the institute has strong industry connects as well as an alumni network that graduates can tap into for mentorship, recommendations, and networking.
For those looking to kickstart their careers in the corporate world, the online BBA programme gives a platform to understand all aspects of the real business world. For those who work hard, have a passion to excel, and bring innovation and energy to their work, the sky is the limit with an online BBA programme.
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