Why PGCP in Product Management

  • Curated by experts

    The programme is designed and delivered by the best minds from IIM-Indore & Jigsaw Academy.

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  • HBR
    case studies

    Interactive discussions on Harvard Business Review (HBR) case studies taken from real-world scenarios.

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  • Learn from product experts

    Interact and learn from product experts from Fortune 500 companies. Understand the role of a Product Manager and how to build a successful career in product management.

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  • On-campus experience

    Get three days (24 hours) to interact with your faculty and learn on campus at IIM Indore at the end of the programme.

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  • 5i Framework-based curriculum

    5i Framework covers all the stages of a product lifecycle management and is supported by a capstone project, interactive case studies, and concept development.

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Curated by experts

The programme is designed and delivered by the best minds from IIM-Indore & Jigsaw Academy.

HBR
case studies

Interactive discussions on Harvard Business Review (HBR) case studies taken from real-world scenarios.

Learn from product experts

Interact and learn from product experts from Fortune 500 companies. Understand the role of a Product Manager and how to build a successful career in product management.

On-campus experience

Get three days (24 hours) to interact with your faculty and learn on campus at IIM Indore at the end of the programme.

5i Framework-based curriculum

5i Framework covers all the stages of a product lifecycle management and is supported by a capstone project, interactive case studies, and concept development.

Programme curriculum

1 Introduction to product management

  • Introduction to the 5i Framework
  • Exemplar products
  • Basics of consumer research

2 Introduction to market analysis

  • Segmentation
  • Target market selection
  • Business model canvas

3 Product ideation and validation

  • Creativity and innovation
  • Idea generation and validation
  • Concept generation and testing

4 Customer-centric product design

  • Buyer personas
  • User personas
  • UX – design and interaction

5 Go-to-market strategies

  • GTM 101 principles
  • Product positioning
  • Brand strategy

6 Product engineering fundamentals

  • Product engineering strategy
  • Prototype development
  • Testing and validation

7 Product pricing strategies

  • Product costing and pricing
  • Pricing strategy
  • Pricing models

8 Sales
strategies

  • Lead generation
  • Customer acquisition
  • Customer retention

9 Product distribution and support

  • Product servicing strategies
  • Obsolescence management

Meet our faculty
  • Ruchi Tandon

    L&D Consultant

    Ruchi has over 20 years of experience in Engineering, Technology, Product Management, and Programme Management. She is an accomplished SW professional with a brilliant mix of Technology, Software Engineering, and Product Management experience in top MNCs like Amazon, Microsoft, Samsung, and IBM.

  • Ravikiran A

    Founder & CEO, Numocity Technologies

    An IIM Bangalore alumnus, Ravikiran has 25+ years of experience as a business leader and entrepreneur and has worked with clients across various domains. He is currently a Global Board Member and Vice President of Membership and Marketing for the IEEE Technology & Engineering Management Society.

  • Muralidhar Koteshwar

    MD – MentorCloud, Director - Onya Digital

    Muralidhar has 30+ years of experience in the technical, entrepreneurial, coaching, mentoring, education & training space. He has previously led development of products in HPC, automotive, office automation, eCommerce, mobility, and consulting assignments in product engineering, UX in transportation, healthcare, education, and more.

  • Dr. Bakthavathsalu Mannan

    Consultant, Intellectual Property

    Dr. Mannan has spent 40+ years in R&D, business, technology, and academics. He has hands-on experience in all types of prior art searches, patent drafting, and prosecution at patent offices for getting granted patents. His expertise includes image and video processing, machine learning, analogue and digital communication systems, and mentoring technologists and scientists in the field of research and intellectual property.

  • Vijai Simha

    CEO, Neo Cortex Networks Pvt. Ltd.

    Vijai has over two decades of experience in teaching, training, and research. Recipient of the ‘Best Teacher Award’ at IIM Indore, he has taught several Management Development Programmes for executives from the private and public sector.

The five step admission process

Step 1
Check eligibility criteria
Step 2
Fill in the application
Step 3
Find the Product Manager in you
Step 4
“The Counselling” - Interview with our academic experts
Step 5
Admission letter & enrolment

Learning outcomes

Build skills in different aspects of Product Management related to Product Specification, Realisation, Marketing, Sales, and Manufacturing, amongst others
Understand the role that various functions like R&D, Engineering, Manufacturing, Sales, Marketing, and Finance play in releasing a new product into the market
Understand the life cycle of a product
Understand the basics of product costing and pricing
Learn to identify white spaces into which a new product can be positioned
Learn in detail the various phases of product development

Questions you might have

What is the eligibility for the Postgraduate Certificate Programme in Product Management?

The Post Graduate Certificate Programme in Product Management has the following eligibility criteria:

- 1. Graduation or Post Graduation with minimum 50% from an accredited institution

- 2. At least 2 years of professional experience in any domain or industry

Who can attend the programme?

- Professional with at least two years’ of work experience

- Business Manager like Marketing Manager, Production Manager, Project Manager, Sales Manager, Analysts, IT Professional, Entrepreneur & Consultant

- Product Executive who has just taken the role

Would IIM Indore faculty be teaching this course?

Yes, part of the online classes would be taught by the expert faculty from IIM Indore.