Data-driven decision-making is defined as using metrics and data to guide strategic decisions that align with the organization’s or individual’s goals, objectives, and initiatives. Organizations are sitting on a vast repository of data gathered over millions of interactions on a day-to-day basis. When organizations realize the full value of their data, everyone— from the business analyst, to the sales head, to the recruitment specialist — is empowered to make better decisions with data, every time.
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