Want Your Posts to go Viral? Here’s Some Expert Opinion on how to Make that Happen

Gaurav Vohra,
Ceo & Co-founder, Jigsaw Academy, Online Analytics and Big Data Provider, Bangalore

Social media management is a hybrid pursuit that involves writing blog posts, finding, curating and promoting content on several platforms, and engaging with a variety of social media audiences. It’s about crafting and shaping a brand’s virtual presence in real time. Good social media management shapes, and is shaped by, a brand’s marketing and outreach strategy. Some social media managers like to start the day with a quick review of the previous night’s media activity (after all, half the world is awake while the other half sleeps).

This is a good opportunity to respond to readers’ queries or concerns, review the day’s agenda, study trending topics, and plan your content calendar for the day and/or your week. The mind is fresh and alert in the first half of the day, you’re less likely to overlook any loose threads from the previous day’s work, and you have the energy to tackle at least three out of five tasks on your to-do list. Here are five tasks that a social media manager has to perform on a daily basis.

Create interactive content
The Internet is a treasure trove of information. Finding and developing content that is topical, timely, and sticky is one of the most challenging and exciting aspects of a social media professional’s job. Sites such as Google Trends, BuzzFeed and BuzzSumo are a great way to track down trending topics. You can then structure your content along similar lines.

Techniques for engagement
There’s nothing more off-putting to customers than a company’s static Twitter feed or Facebook page. Social media managers must assign time to interact with and respond to both loyalists and casual browsers. This is how you maintain an online community of brand ambassadors; customers who function as unpaid force multipliers.

Analyse user behaviour
53 per cent of all social media managers are reluctant to actively utilise analytics to measure the success of their social media strategy. It is an important part of the job, and even if only for half an hour every day, managers should study user engagement statistics regularly. This tells them how content is faring on a day-today basis, as well as over time.

Make the brand visible
Planning and scheduling are most essential for effective social media housekeeping. A good social media manager, therefore, cannot afford to overlook these activities. There is an enormous amount of behind-the-scenes work that social media managers do in order to establish a dynamic online presence for a brand.

Tools to use
Social media managers can use tools such as Twitter Analytics and Facebook Insights to identify when their content is likely to have higher user engagement. For instance on Facebook, 86 per cent of the entire week’s user engagement occurs on Thursdays and Fridays. Fridays especially see a 10 per cent surge in viewership referred to as ‘the happiness index, at the prospect of the weekend. On Twitter, B2B traffic rises by 14 per cent during the week.

Disclaimer: This website may include links to third party websites & you maybe redirected there as the user of this website. UNext is not responsible for the content of any third party websites; thus the views and opinions expressed in the publications/ third party websites are those of the authors and do not necessarily reflect the views or positions of any entities UNext represent.