What you need to know to build a career in product management

  Jan 20, 2021

Product management is one of the most appealing and lucrative professions for individuals who wish to have a vital role in creating new consumer products, business technology, software platforms, and everything else people use daily. Susan Wojcicki (CEO, YouTube), Stewart Butterfield (CEO, Slack), Sheila Lirio Marcelo (CEO & Founder, Care.com) and Sundar Pichai (CEO, Google and Alphabet) are a few of the many successful entrepreneurs who started their leadership journey as Product Managers. It’s the cornerstone of successful businesses in today’s digital-first world, where Product-as-a-Service dominates almost every sector.

Product managers are the links that bring together cross-functional teams by creating and delivering a strategic product cycle that streamlines the planning, manufacturing, marketing, and other attributes of product development. The demand for product managers has risen due to IR 4.0 and the introduction of Big Data and emerging technologies across industries. Product managers enable companies to steer this shift and help them transition effectively to achieve the organisation’s goals. There are reportedly 20,000 vacant product management positions in India.

If you are looking for a new career path, which is challenging but rewarding, then a career in product management is worth exploring. But before you start your journey into the product management domain, you should first know about a product manager’s responsibilities and skills.

Core responsibilities of product managers

Product experts will find ways to address these four primary responsibilities and boost their teams’ efficiency:

Product managers need to have proficiency in their abilities to demonstrate prowess at the workplace and cater to the above-mentioned responsibilities.

Product managers’ skills refer to the capabilities required to deliver a product from the inception of the idea to the finished product. Here is a list to give you an idea of the skills you need to develop to build a career in product management.

Product management appeals to a certain category of professionals who are constantly looking to challenge themselves and are keen on career growth. If that feels like you, then the best decision would be to upskill in the product management domain with an effective upskilling resource, such as IIM Indore & Jigsaw Academy’s Postgraduate Certificate Program in Product Management. This is a one of its kind program that provides learners with hands-on learning experience through its Bring Your Own Product (BYOP) feature. This six month online instructor-led program is also the only program in India that conforms to the 5i Framework of product management and is curated by the industry’s expert minds.

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