UNext reimagines traditional learning in new campaign

Publication: ET Brand Equity
August 27, 2021

UNext Learning Private Limited has launched a multi-film ad campaign that seeks to reimagine traditional learning choices and address some of the current challenges in the higher education ecosystem by going online. The ad films with the tagline ‘Aapka Next, Aapka Right’ created by McCann Worldgroup highlight how students today can overcome the obstacles of distance, accessibility, affordability, and quality content by choosing a next generation online learning partner in UNext to continue their higher education. UNext plans to offer a wide variety of online courses and degrees from top universities and colleges enabling students/learners to have better outcomes and opportunities in their lives.

Commenting on the new campaign launch, Ambrish Sinha, CEO, UNext Learning, said, “In today’s connected world, access to quality higher education is a fundamental right of every student. In the face of increasing cut-offs every year, paucity of seats at leading institutions, and high costs of higher education, learners often feel powerless and are at a loss. Our ad films aim to ease concerns around improving access, increasing affordability, providing good quality content & pedagogy, and enhancing outcomes for the learner community in the online higher education space. This message has been conveyed in an uplifting manner through relatable real-life scenarios to alleviate the stress currently associated with higher education choices. It also brings alive the feeling of empowerment that UNext as a technology platform offers each and every learner – from students seeking graduation degrees to working professionals seeking a career boost.”

Speaking on the creative collaboration, Dileep Ashoka, EVP and General Manager, McCann Worldgroup, said, “It is matter of great pride and joy for us to be partnering UNext in the launch of this game changing higher education platform. The platform meets a clear need gap in the offline education ecosystem and seeks to correct the same through empowerment of the aspiring student community. The strategy and creative work are aligned to this objective and seek to highlight the many predicaments faced by millions of students and provide a solution. The stories are real and rooted – located in the family milieu as higher studies is something that the family gets involved in. We are sure that these will connect and make the necessary impact to empower the student community and give UNext a solid launch.”

Speaking on the ad films, Sambit Mohanty, Head of Creative – South, McCann Worldgroup, said, “They say nothing can stop an idea whose time has come. This applies to UNext as well as the students who aim to enrol there because now they have the liberty to pursue their degrees from renowned universities without high cut-off marks, financial or even geographical constraints. It is this shift of power into the hands of students that our campaign highlights beautifully with the tagline ‘Aapka Next, Aapka Right.’”

The ad films will primarily run on digital platforms and will also be aired on television during the India-England cricket series.

Check out the ads:

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