Data is an integral part of organizations today and most of them rely on quantitative data and qualitative data to make key decisions. Quantitative data is used for mathematical calculations and analysis that will be useful for real-life decision. The calculations and analysis will be made on mathematical derivations that will help to solve several problems.
What is the quantitative data? If one has to give the quantitative data definition, it can be defined as a value of data. The value is in the form of counts or numbers within a data set that has a unique numerical value associated with it. This data can be used for mathematical calculations and statistical analysis which can then be used for a real-time decision that needs to be based on mathematical calculative derivations. Quantitative data is any data that can answer questions as ‘How many?”; “How much”; ”What amount?”.
The data can be verified and also evaluated using mathematical techniques. Values and quantities refer to measuring parameters like weight, cost, time. Quantitative data makes measuring different parameters easy and manageable because of mathematical derivations. Most quantitative data is collected for statistical analysis and done via surveys, polls and questionnaires. It is done by collecting data from a specific section of the population and the derived results are established across the population.
A key aspect to note here is the difference between quantitative data and qualitative data. Quantitative data is information about quantities and relates to numbers. Qualitative data is more descriptive and refers to the phenomenon that can be observed and is not tangible.
A few common types of quantitative data are:
There are two main Quantitative Data Collection Methods:
Surveys have traditionally played a major role in collecting quantitative data. Surveys include close-ended questions, answer options and form an integral part in collecting feedback. Surveys are classified according to the time involved in completing surveys
Surveys are distributed via email, embedding them into a website, distribution, scanning a QR code, SMS, App and API Integration
Apart from surveys, one to one interviews are also conducted to collect data. This is done in the form of telephonic interviews and online platforms. Some major sections of online interviews are:
Collection of data is a major part of the research which in turn is analysed to make sense of it. There are several methods by which data is collected:
Below are a few quantitative data examples that will help you understand how data is collected and analysed.
Example 1: A survey was conducted to see if customers wanted to change their current coffee powder. 150 respondents said that they would not and 200 said they would like to.
Example 2: A survey was conducted to see how many people invited attended a seminar and how many did not to check if it was a success. 300 people attended and 100 did not.
Example 3: A survey was conducted to see how many people preferred to shop online. The results revealed that out of 100 participants, 55% chose to shop online.
A numerical value is assigned to each parameter and is this is what is called quantitative data.
A few advantages of quantitative data are:
Some disadvantages of quantitative data are:
Quantitative data is useful when specific research needs to be conducted to make key decisions. As the results are a derivation of mathematical calculation and analysis, quantitative data is used by most companies and organizations for all kinds of research.
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