Average Sales Manager Salary in India


Every business, from finance to edtech, needs the knowledge of sales experts. Over the past few years, Sales Managers have become increasingly important. They work with the sales team to establish revenue goals and arrange sales initiatives. A transformed sales function is a result of the nature of the product, consumer purchasing habits, and salesforce expectations. 

Sales Management is a rewarding professional path with good chances and growth potential. A Sales Manager makes an annual base salary of ₹5,06,609. With experience, this number can be considerably increased. Senior Sales Managers make an average base income of ₹10,17,365 per year. Let’s learn about the Sales Manager’s salary in detail. 

Sales Manager Job Description 

The Sales Manager, sales executive, sales director, or marketing manager is in charge of the sales staff. Representing the business and its products and services, he manages all sales activities that determine how the company is doing directly. 

Here are some of the main responsibilities of the Sales Manager: 

Target Setting 

The Sales Manager is responsible for choosing the monthly quotas and sales targets and overseeing team/individual quotas.  

When necessary, a Sales Manager urges sales staff and monitors their work reports. They set goals, lead, and motivate their teams to carry out their duties while maximizing sales.  

Monitoring Progress 

Sales Managers monitor each salesperson and analyze data that record sales performance development.  

They ensure that projects are finished within the specified parameters of time and budget, monitor indications of progress, team performance, and service period, and recognize potential barriers. They then take the necessary effective steps. 

Overseeing Sales Training 

A Sales Manager plans and coordinates salesperson training that increases seller competencies. This maximizes marketing success through a behavioral change in salespeople.  


Sales managers supervise sales reps and manage incentive schemes with their expertise and knowledge through an organized assistance program called mentoring.  


Sales Managers hire and fire sales representatives. Recruitment involves finding, evaluating, choosing, hiring, and onboarding new personnel. Acknowledging the need to conduct a recruitment process depends on the organization’s size and position. 

Top Sales Manager Salary in India 

The salary of a senior Sales Manager in India has been reported to be between ₹3.0 Lakhs to ₹23.6 Lakhs annually. The average annual salary has been calculated to be ₹8.0 Lakhs.

A Sales Manager’s salary per month in India is around ₹54,000. Sales and Marketing Manager salaries in India range from ₹7.4 lakhs to ₹50 lakhs for those with less than seven years of experience to those with 26 years of experience, with an average yearly income of ₹21.8 lakhs. However, you would need a significant amount of experience and expertise in the sector to earn such a large wage package.  

Sales Manager Salary in India 

Sales Manager salary varies according to the following factors: 

Based on Location 

Location is one of the key factors impacting the salary of Sales Managers in India. While some places pay more than average, others provide less than the national average.

Location   Average Annual Salary 
New Delhi  ₹5.4 Lakhs per annum. 
Bangalore  ₹6 Lakhs per annum. 
Chennai  ₹5 Lakhs per annum. 
Mumbai  ₹6 Lakhs per annum. 

Based on Sales Manager Skills 

The Sales Manager skills are the second most essential aspect affecting their remuneration in India. For this position, employers look for applicants with diverse abilities, including CRM, leadership, persuasion, and many others. 

Beginner  ₹4,90290 per year. 
Intermediate  ₹5,60,000 per year. 
Advanced  ₹9,10,000 per year. 

 Based on Experience 

The amount of experience you have will probably impact your salary as a Sales Manager in India. With more experience, you may expect to have a greater salary range.  

Experience  Average Annual Salary 
0-2 years  ₹4.2 Lakhs per annum. 
5 years  ₹5 Lakhs per annum. 
8 years  ₹6.5 Lakhs per annum. 
10+ years  ₹14 Lakhs per annum. 

 Based on Employer 

Your income might be significantly varied by the firm you work for. Distinct companies have different wage scales and expertise requirements. Check out the top few companies’ salaries for Sales Managers in India. 

HDFC Bank  6.9 Lakhs per annum. 
Unacademy  10.6 Lakhs per annum. 
Kotak Mahindra Bank  6.6 Lakhs per annum. 
Exide Life Insurance  3.3 Lakhs per annum. 

In-Demand Skills for Top Salary as a Sales Manager 

The following are the necessary skills to earn the top salary as a Sales Manager in India.  

Communication Skills 

Briefing and training team members, as well as coordinating with other departments like marketing, customer service, and management, are some of the primary duties of the Sales Manager. Because of this, a Sales Manager needs to be able to communicate effectively and with compassion. 

Analytical Skills 

Effective Sales Managers need to be great analysts to assess sales data, forecast trends, and create sales-boosting plans. In order to make data-driven decisions, develop sales forecasts, and identify development prospects, they must also analyze performance metrics. 

Problem-solving Skills 

Identification of problems, analysis, and implementation of the best solutions are key elements of problem-solving abilities. Sales Managers that excel in problem-solving have the innate capacity to foresee issues and come up with solutions. They can generate ideas, think beyond the box, and develop solutions. These salespeople approach the sales process holistically. 

Leadership Skills 

A Sales Manager oversees a team and maintains team morale and fosters skill development. Sales Managers frequently conduct interviews and onboard new hires in their organizations. Thus, strong leadership qualities are essential for a successful Sales Manager. 


Sales is a dependable career option. The Sales Manager position will remain a crucial component of every company or firm as long as enterprises can operate in the sector. With AI dominating the sales industry, the role of sales managers will surely see a great transformation, and having cutting-edge skills will always fetch you a better salary. Kickstart your career with the Executive Program in Strategic Sales Management at UNext with first-hand learning from industry leaders and IIM Indore certification. 

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