Analytics is a relatively ‘young’ area of work. It has evolved and expanded 100 fold in the last 10 years as more and more companies and their top managements have become convinced about the immense value it adds to decision making. In this increasingly complex marketplace, where net and mobile technologies are adding into the conventional brick and mortar economy, and the life of data is becoming short (ie, data which is very old is not usable); analytics is becoming increasingly useful and moving from the fringes towards the mainstream with regard to business decisions. This of course spells increased requirement for analytics talent. It also increases the responsibility of success and failure to correct and timely decisions made using analytics. In short, the analyst (used loosely to define the analytics fraternity) has many choices in the workplace and can decide which role to play in his career. Broadly, the roles in analytics can be grouped as follows:-
A good look at your individual aptitude and the opportunities that you see around you should guide you to the role you are most suitable for.
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