Without Data Crunching Caitlyn Jenner Could Never Have Broken the Internet


Since Vanity Fair broke the story of the transformation of Jenner, from Bruce to Caitlyn a few days back, social media has been abuzz and a new world record has been broken. Yes, seriously GuinnessWorldRecords made it official in the tweet below.

So what were the real stats? How exactly did she break the internet?

  • Her first tweet, with her new name and Vanity Fair cover photo has been re-tweeted more than 230,000 times and favorited more than 260,000 times.
  • The magazine has reached more than 46 million people combined across its website and Facebook, YouTube and Twitter accounts.
  • People spent almost 470,000 hours engaged with Jenner stories.
  • According to chartbeat (a web analytics companies employed by many media companies) this means that almost 1 out of every 10 minutes of Internet attention was on Jenner.
  • 3.5 million tweets about Jenner had been sent from 11 a.m. ET on Monday to 12:15 p.m. ET Tuesday.
  • Jenner’s twitter account — @Caitlyn_Jenner,  reached 1 million followers in just more than four hours, besting a record that had recently been by U.S. President Barack Obama.

Well folks, all these statistics and data were arrived at thanks to a whole lot of super savvy data crunching, by some super savvy data scientists. Sounds like one hell of a cool job, right? Interested in finding out more?

Attend one of Jigsaw Academy’s Q&A sessions and find out all there is to know about a career in Data Analytics. Our next session is on June 13, 2015. To sign up click on this link. For more instructions on how to register for the session take a look at this article There is no Such Thing as a Silly Question. Attend our Q&A Sessions and Get All Your Analytics Questions Answered.

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