History of Product Management and Its Evolution.


Product Management advises the business on how to allocate its scarce resources to produce competitive products that are by consumer demands. Product Managers collaborate with other teams to better prepare the products to assist the business in achieving its objectives. Throughout the product life cycle, the Product Management concept is essential for attaining corporate objectives. 

Product Management is crucial because it aids the rest of the business in comprehending the worth of a product. In essence, it implies what might sell and how to generate income from a developed product. And it accomplishes that by comprehending the needs of the client. It identifies consumer concerns and makes the answers visible in the product because it is a customer-centric field. Product Management determines why people like and dislike certain products as well as what they do. 

Without evolution in product management, it would be difficult for several departments to coordinate their efforts to determine what they must contribute to the development of a successful product. 

What Is Product Management? 

Product management deals with ideating, designing, developing, releasing, and managing a product or service. It includes the entire lifecycle of a product, from idea through development to launch. Product managers are in charge of overseeing a product at all stages of its lifecycle to ensure that it meets the needs of its target market and supports the company’s business plan. In software product management, the Product Management systems are updated for working with digital products. 

Product management has the responsibility of providing goods and services that satisfy customers and promote corporate expansion. It is essential to the company’s larger product development cycle, which includes the full process of developing a concept into a product that meets customer wants, then evaluating the product’s marketability. 

Evolution Of Product Management 

A young, ambitious economist who ventured to question, “How can I sell more soap?” started a chain of events that led to the development of Product Management in the 20th century. This was Neil H. McElroy, a worker at Procter and Gamble. 

In 1931, he penned a memo that completely transformed the business. Although his memo didn’t specifically address Product Management, it attempted to justify the need for the company to hire more staff members whose primary responsibility would be brand management. He mentioned the requirement for “Brand Men” in the memo. This personnel would handle the products’ management, advertising, and promotion while also keeping tabs on sales. 

Between 1943 and 1993, the business sustained 20% yearly growth by implementing the brand man concept. 

Ken Schwaber wrote “SCRUM Development Process” in 1987. He emphasized how challenging it is to plan, estimate, and successfully finish tasks, particularly software. He described a new iterative SCRUM process to purposefully break away from the overlapping yet still waterfall spirit of Takeuchi and Nonaka. 

It was primarily developers who used SCRUM. Scrum master and product owner duties were frequently performed by engineering managers. 

Before the product owner or product manager job was created, the 1990s were in full operation at the same time that SCRUM was growing. Both tech businesses and product management were expanding rapidly. It was primarily developers who used SCRUM. Engineering supervisors frequently served as Scrum masters and product owners. 

Startups and venture capital moved beyond semiconductor investments into bits with the rise of software. Significantly smaller teams could now have a considerably greater impact. They didn’t need to construct an expensive production facility. 

This process was greatly expedited by the internet, and a Cambrian explosion of new technology companies resulted. With the internet, a company only needed to host a few servers and hire a small number of programmers. 

At this point, opinions on Product Management Concepts were quite divided. In 1943, startups with early staff members familiar with Hewlett Packard’s position tended to adopt it. 

The Product Management system then was lamented in every organization, becoming into the widespread position we recognize it to be today. 

The Agile Approach 

In 2001, the Agile Approach gained popularity. This significantly impacted the life of software development teams. 

A Product Management system using the Agile approach is an iterative process carried out in a cooperative setting by self-organizing teams. The process creates high-quality software quickly and affordably to satisfy stakeholders’ shifting needs. 

The Agile approach is an adaptable method for developing and implementing product strategies where teams collaborate to achieve product objectives. It entails quicker feedback, iterations, product upgrades, and typically higher sales. 

In comparison to traditional software planning and development, agile offers a more flexible approach. Since products are developed in small steps, product managers have the chance to modify the strategy as they go. Recruiters need the top personnel to make a company’s product ambitions a reality because Agile is becoming such a critical component of a business’s success criterion. 

The Product Manager is one such individual essential to the Agile process. The Product Manager, a member of the agile team, is responsible for establishing stories and prioritizing the Team Backlog. 

Technical product managers participate in creating, promoting, selling, and supporting products by working with cross-functional teams. Their suggestions typically come from an engineering and design perspective. 

They collaborate actively with the technical team to design and alter goods in response to client demands. Technical product managers, for instance, assist stakeholders in understanding the product development process in the SaaS sector. They also explain why specific elements should be included or excluded from a product’s design. 


Although it is a relatively new discipline, Product Management has origins that go back almost a century. It is easier to go through the strange liminal place we frequently find ourselves in if you are familiar with the history and current state of the Product Management system. 

However, the need for Product Management is not new. Like most innovations, individuals relied on some inconvenient workarounds because they didn’t understand they needed it. But eventually, the Product Management system became a developed, clear, defined going concern. If you seek a successful career as a  Product Manager, do explore Product Management Certification Program offered by the UNext Jigsaw. You get to avail yourself of the on-hand learning experience, learning about the 5i framework, and much more. 


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