How to Successfully Convert Cold Calls into Sales Meetings?


Many businesses dislike the word  “cold calls“; however, if done correctly, cold calls in sales may be a very efficient method for gaining new clients and qualifying prospects. Despite significant shifts in how consumers buy these days, cold calling is still an essential factor to explore for any external sales activity.  

Reaching out to potential prospects has become increasingly difficult in recent years. The capacity to turn cold calls into sales is a much-needed quality in sales executives due to the shifting landscape of sales and the necessity to respond to the same. Customers are now very cautious about picking up calls from “unknown” callers because of automated calls, and many mobile services have launched a new capability to block unidentified callers immediately.  

In this scenario, cold calling is to be done efficiently to reach prospects. Use these suggestions to assist you and your sales force improve cold calling and closing more transactions. A cold call’s purpose is to arrange a meeting, not to force a sale, discover how UNext may assist you in running efficient sales sessions. You may now learn and teach your sales agents fast and efficiently by utilizing the courses at UNext. 

Is Cold Calling Still an Effective Strategy in Today’s Times? 

Sales cold calling is still an efficient approach for certain people to gain potential leads and accelerate sales. In a recent survey, B2B salespeople ranked phone conversations as their second most effective means of contacting customers. 

According to the survey, the following figures have been noted. 

  • Over half of the decision-makers or high-level management preferred to be reached via phone. 
  • When looking for strategies to expand their business, 71% of purchasers say they want marketers to contact them. 
  • Approximately 50% of sales go to the company that takes the initial step and contacts a prospective buyer. 

Although some sales executives have succeeded with cold calling in sales, the typical success rate for obtaining an initial breakthrough via cold calling is less than 10%. 

Present-day scenario: Cold calls are still beneficial for a variety of reasons, including the following: 

  • Simple and inexpensive: Cold calling is among the simplest techniques of promotion to implement in the present era. You only need a well-written script and confidence calling to get your cold calling strategy up and running. 
  • Prospect assessment: Cold calling allows the salesman to identify potential sales indicators faster than other marketing techniques. Other channels, such as online business or email campaigns, do not have that kind of personal relationship. This makes it challenging to determine the extent to which the client is interested in the product. When cold calling, use verbal indicators, vocabulary, and demeanor to determine whether the person is worth pursuing.  
  • Direct response: Personal interaction allows the caller to determine the prospect’s needs through conversation directly. This may not be achievable with online or internet marketing because it is primarily one-way communication. 

The following figures prove that sales cold calls still work: 

  • More than 90% of client interactions occur over the phone. 
  • Nearly 70% of buyers respond to cold calls. 
  • 82% of customers do accept meetings following a cold call. 
  • The response conversion rate for cold calling outreach is nearly 8%. 
  • According to a comprehensive Rain Group survey, 57% of C-level buyers prefer that salespeople call them. 
  • Six calls are the optimum amount to make in order to close the sale, according to Velocify’s research. If there are fewer, salespeople might not be able to cover enough ground. 

Pro Tips: How to Convert Cold Calling To Meetings? 

As a salesperson, business consulting rep, or marketing operations executive, you know that the initial few seconds will pique your prospective customer’s interest. When you make that first cold call to a client, make sure to leave an impression before the customer gets bugged or turns against any sales call. Continue reading for tips on how to extend that initial five seconds of sales interaction into a meeting: 

  • Have a Focused Target:  

Cold calling is as crucial to any organization as any other marketing strategy. However, a few people thrive at this exercise since it demands a lot of concentration and hard training. If you want to reach all of your clients with cold calls, you may lose at this endeavor at the same time. The first and most important stage is to cut down your options and focus solely on a few selections. A spray-and-pray method to cold calling is ineffective since your efforts and time are wasted on people who may or may not be interested in your business. Instead, concentrate on cold-calling prospects that meet your target consumer character.  

Your ideal client profile encompasses all clients eager to be initiated by you and curious about your service and product offers. Making cold calls to clients who are likely to be intrigued by your company enhances the likelihood of your calls being answered.  

According to research, completely random calls are seldom answered, and even when they are, there are extremely few occasions when the client is keen on the company’s goods. This is why it’s advisable to conduct thorough market research before making your initial cold call. To be a great seller, you must restrict your focus such that cold calls make logical sense.  

One of the deciding aspects in the effectiveness or failure of cold calls is doing your research and then focusing on whom to contact. So, once you’ve decided to contact your definitive list of appropriate clients, it’s time to plan for what the customer could ask. Preparation is the second method to convert cold calls into meetings. 

  • Be Prepared for Every Answer:  

According to market research, it now takes more attempts to reach a customer than it used to a few years back. This is because, as time has passed and market practices have changed, an increasing number of organizations have attempted to reach their prospective customers for investment and business. This rising familiarity with the market and many encounters have made the client more conscious and cautious of their surroundings. Consumers now have many queries and want to know how businesses may best meet their requirements.  

A savvy salesman must prepare well and be ready to provide a professional solution to the customer’s queries when cold calling. You should also loosen up your prospects by providing them with free information or introduction messages before calling them. This is done primarily to bring your business to their attention and establish trust with the consumer. It is also a fantastic method to establish relationships and credibility with customers.  

The following stage is to advertise your proposal to the consumer. Your attitude to the phone interaction with the client might be the difference between a sealed deal and letting the consumer slip through your fingers. As a result, it is best to avoid judging the consumer and instead ask as many queries as possible to learn more about them.  

Determine the customer’s needs depending on how they answer your queries. Remember the fundamentals of a phone call. Always seek permission to speak and be courteous. Begin by introducing yourself and requesting whether it is a good time to speak. So, when the consumer replies affirmatively, you can represent your company and know its demands. This style of speech also makes the buyer more attentive to what you are trying to say. 

  • Be Warm and Genuine:  

Your words should be courteous and your voice soft. This makes the client comfortable. Try and mention an issue you’ve noticed in the market and ask your customer whether they have it. If they say yes, politely ask if you can arrange a meeting to explore it further. 

The first thing you should say is that you realize you are interrupting because you are and that you’d need just a few seconds of their time to describe why you’re calling. If they don’t hang up immediately away, stay talking and go to the next stage. Build a rapport by asking relevant questions, and be sure to ask transparent inquiries, such as “If there was anything you could do to boost productivity levels, what would it be?” This helps you refine what the perspective is having trouble with so you know what aspects to emphasize in your next meeting. 

  • Make the First Impression Count:  

Asking for permission to speak is a fantastic approach to start the conversation. As an example: “Hello, my name is XYZ, and I work for [ Company name]. We spoke this past week at [occasion]. Is it appropriate to speak now?” If the prospect replies yes, you have their consent to continue. On a profound level, it suggests they believe they have authority over the phone conversation and will not be preached. This increases their receptivity to your message. First impressions go a long way and can be a successful and strong foundation for converting Cold Calls into Sales Meetings. 

  • Make Your Sales Pitch to Provide a Solution:  

One of the most important strategies to convert cold calls into sales is to refrain from pitching sales over the phone. It may appear unusual because every firm strives to maximize its consumer sales. It is important to avoid selling your items directly and instead focus on providing the client with value. Prospects do not have time for lengthy talks, particularly regarding phone calls. The idea is that consumers can learn the majority of information about your company by exploring your website. As a result, you must make every minute of your conversation count and avoid mentioning anything irrelevant to the consumer. For a better impression, try to present realistic information about your firm and use facts and data. Explain to them you appreciate their predicament and will give them relevant info.  

Prospects may not express their true feelings while speaking with you for the first time. So, grasp what they want from your company and what may be a viable and fair answer to their problem. Pitching sales on cold calls is unlikely to result in a meeting with the customer but focusing on a specific solution will. 

  • Make Consistent Efforts:  

You should carefully plan a follow-up meeting with your prospective client towards the end of your talk. You may arrange a display, register them for your email list, or offer to give them further information on the subject you discussed. If your prospect does not return your call, you can contact them the following day or email them to set up a meeting. You must keep the discussion moving, so you have various ideas to present. This will make following up considerably simpler.  


Approaching sales calls as a means of connecting with and providing a service to prospective customers can make you feel more comfortable making a phone call. Remember that excellent cold calls require preparation, a helpful mindset, a courteous attitude, and effective closure.  

Offering sales on cold calls is unlikely to result in a meeting with the customer but focusing on a specific resolution will. No debate that placing a cold call is the most difficult aspect of sales. As a result, well-prepared cold callings can result in a fruitful meeting with the client. The goal is to maintain contact with the consumer. For professional-grade sales and marketing knowledge with IIM Indore certification, UNext’s Strategic Sales Management course is perfect for you. 

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