[youtube]https://www.youtube.com/watch?v=XVsLOOqlWCU&feature=youtu.be[/youtube]
Let’s take a look at the above video, a part of Jigsaw’s web analytics course which explains more about why companies invest in web analytics, choosing an analytics tool and some of the tradeoffs to consider while making this tool selection.
To find out more about the term web analytics, why it can be useful to businesses and what kind of businesses use web analytics take a look at our introductory video from the Web Analytics course.