If you have been seriously considering a career in web analytics, you are one smart cookie. Indeed it is one of the more promising careers of 2015, and potential for growth is phenomenal as the business world grows increasingly data-driven and digitally skewed. Today we are happy share the first video from our Web Analytics course. The video will give you a quick introduction to Web Analytics. Find out what we mean by the term web analytics, why it can be useful to businesses and what kind of businesses use web analytics.