Qualification for Sales Managers

Introduction – Who Is a Sales Manager?

A Sales Manager is responsible for several crucial tasks in a commercial organization. Some of their duties are as follows:

  • Employing, training, and recruiting salespeople
  • Keeping track of sales targets and assessing success toward business goals
  • Assessing consumer satisfaction levels and making efforts to raise them
  • Preparing, producing, and presenting sales reports to management
  • Improving the sales abilities of team members through mentoring and coaching

The duties of a Sales Manager may change based on the scale of the organization. In a small business, they can be responsible for member training and sales target setting. However, for major businesses, local sales managers and the associated teams may be under the supervision of sales managers. 

Forbes magazine estimates that 55% of sales professionals lack basic sales skills. Fifty-eight percent of buyers say sales staff are unable to address their queries successfully. It only goes to say that successful sales managers have a huge scope.

Sales Manager Roles and Responsibilities

A Sales Manager’s typical activities each day range from simple to complex. Additional activities include analyzing data, monitoring client happiness, boosting efficiency, and employee training. Their main goal is to increase the organization’s sales. They can monitor a team’s telemarketing calls the day before and handle appointments and calls on schedules every day.

  • Message clients
  • Delegate responsibilities to other team members and stay updated with industry trends and changes.
  • Plan and conduct new member training sessions.
  • Analyze each team member’s performance.

Skills Needed To Become a Sales Manager

Let’s examine the abilities that a Sales Manager needs to succeed:

  1. The capacity to foresee sales objectives depending on statistics: Salespeople must be able to assess sales trends data to achieve a certain objective for sales. Thorough market and customer investigation is a crucial aspect of their job to find partners and opportunities.
  2. Strategic Planning and Thinking Capabilities to Execute Sales Plans: Planning is crucial in ensuring a sales department expands and, eventually, a company can scale. Sales managers must prepare a plan of action to fulfill the sales strategy once they have gathered the information and insights required. Ensure the plan’s successful execution entails regulating, monitoring, and upgrading from start to finish.
  3. Capacity to Inspire, Train, and Mentor Salespeople: No matter how successful you have been as a Sales Manager, it won’t matter if you can’t positively impact your team members’ performance. A Sales Manager must possess strong interpersonal and communication skills. A Sales Manager is as involved in a workplace’s daily operations as they are in monitoring the overall development of the organization’s objectives. As a result, by seeking out efficient coaching, direction, and assistance, they must play a proactive role in enhancing the effectiveness of salespeople’s sales processes.
  4. The Capability to be Representative: A great Sales Manager makes the most of the capacity of the sales department to meet organizational objectives. A sales manager must be able to assign tasks when and how to do so to improve the organization’s efficiency.

Qualifications for Sales Manager

Although there are no specific qualifications for Sales Managers, applicants need an MBA in Sales and Marketing to work as a Sales Manager. Previously, a sales degree or sales certification was not needed. Due to increased rivalry, most MNCs seek applicants with an MBA and those with a foundation in Math or Commerce.

  • Applicants who have earned an undergrad degree in B.Com or BBA.
  • Applicants with sufficient industry experience and an MBA in Sales and Marketing are preferred.
  • Additionally, candidates with extra sales-related certificates and degrees are given an advantage over those that don’t.

How To Become a Sales Manager?

Although it won’t be a simple task, being a Sales Manager is doable if you have the proper desire and charisma.

  1. Refresh Your Certifications: Before anything else, confirm that you satisfy all prerequisites for the position you’re applying for. Many businesses demand a specific educational level from their Sales Managers, typically a bachelor’s degree or higher. Though having a college degree does not guarantee that you will become a successful leader, it does imply that you are well-rounded and possess the skills required to succeed in a leadership role.
  2. Recognize the characteristics of successful salespeople: Although it might seem simple, this is crucial. It will be your obligation to help and coach other sales team members. You need to have a clear idea and understanding of what makes a seller successful. You will be able to assemble a productive team more quickly if you know how to recognize common success characteristics in other sales representatives. Keep in mind that if you’re a sales manager, you will be in charge of hiring new staff members and training the individuals already working in your sales department. You will benefit from a thorough grasp of superior salesmanship and what it needs to market effectively.
  3. Take up additional responsibility: By constantly taking up additional duties, someone in a sales development position may demonstrate that they are suited for sales management and are capable of taking on greater responsibility. Keep finding new ways to help your firm and contribute above what your position description requires. For instance, you may offer to teach and train brand-new sales representatives.
  4. Be able to work well: Sales is a highly competitive industry than others. Since many salespeople take pride in their work and aspire to have that position, they are motivated to perform well. If you’re determined to become a manager, you must be a go-getter who enjoys friendly rivalry. But if you want to obtain a leadership position, you must act cautiously.
  5. Recognize constructive feedback: You’ll advance more quickly if you can take constructive criticism in stride. Additionally, you’ll demonstrate your ability to reason with top management, willingness to consider the recommendations and approachability.
  6. Look up to present-day Sales Managers: Simply seeing others who are already adept at something is one of the finest ways to understand how to do it yourself. Study the most effective managers at your organization to understand how to manage sales. Why do they succeed so well? How do they interact with and inspire their group to excellence? Do they already have any systems and procedures you can utilize when you start as a sales manager?
  7. Connect, Connect, Connect! There’s no explanation you can’t seek elsewhere if your current company isn’t prepared to recruit a new salesperson or won’t acknowledge the significance you bring to the table. Join local business networking organizations and establish contacts through internet business forums to look for new prospects. Utilize the resources at your disposal to network with decision-makers at other businesses and raise your profile. One of these may be your path to the desired promotion.
  8. Apply for the Position: Lastly, take the initiative and apply for the job when ready. It’s scary to put oneself out there. But ultimately, you’ll have to contact the decision-makers in the organization and apply for the position if you want to work as a Sales Manager.


We hope now you’re aware of sales manager roles and responsibilities. Be a successful salesperson and take up greater responsibility; your skills will demonstrate your passion for the role. So, approach an organization’s recruiters and tell them why you’d be a terrific sales manager. Play with your strengths, provide insightful suggestions, and communicate with assurance. If you follow all these, you’ll likely be promoted to the Sales Manager position. 


UNext Jigsaw offers an Executive Program in Strategic Sales Management. You can learn about the sales lifecycle from beginning to end, digital sales strategies, and much more. Hands-on experience, alumni status, and IIM Indore accreditation are some advantages of enrolling in a Jigsaw Sales Management course. 

Related Articles

Please wait while your application is being created.
Request Callback