Top Ten Best Sales CRM Tools In 2022-23 | Pricing, Pros, and Cons

Introduction

In the last few decades, business and commerce have undergone a paradigm shift due to modern technology. The Internet allows you to reach people anywhere and promote your business. The world is becoming smaller with each passing day, and for some industries delivering products and services has reached a new level with the help of CRM tools or software.

A CRM tool can sort, analyze, and prioritize your sales leads, and your sales team can focus on the sales leads most likely to close. Your customer service team can provide accurate answers to customers—quickly and efficiently—and upsell and cross-sell with the information they need. By 2025, Gartner estimates that the CRM industry will generate $80 billion. CRM software accounts for a quarter of global enterprise application software revenue, which was $193.6 billion in 2018.

What Are CRM tools?

CRM software (customer relationship management) is a multi-featured platform business worldwide use to manage all customer data. As a result, they can streamline their sales management and drive more sales. With sales CRM software, you can have a 29% sales increase, 34% productivity, and forecast accuracy by 42%. Here’s what sales CRM software can do for your business if these numbers tell you little.

CRM Tools Benefits

Your CRM software is multi-functional and super fast, like a smartphone in your pocket. Your business will benefit from a good CRM in the following ways:

1. Streamline Lead Generation and Nurturing

Sales CRM software saves you time and money by finding and nurturing quality leads from start to finish. CRM allows you to track all prospects’ communications and organize their data. Furthermore, it automatically reminds you about necessary follow-ups, so you can focus on strategies that build strong and trustworthy relationships with clients.

2. Managing Sales Operations

As a multi-functional system, your sales team must perform dozens of tasks at the same time. A few of these include prospecting, communicating with leads, making field sales, controlling results, and training salespeople.A platform should be in place to encompass the entire workflow, so your company can handle the chaos of daily sales tasks. CRMs provide a one-stop solution for all your sales operations.

3. Forecast Sales

You can also forecast sales with sales CRM software. It includes tools for evaluating the value of a deal and the probability of closing it. As a result of this data, you can focus on those segments of customers that may result in more conversions.

4. Analyze Sales Data

Think about how great it would feel to have another closed deal in your pocket. Getting deals closed is one of many measures of sales success. It is essential to correlate the efforts put in for winning. Sales CRMs enable you to track all your sales results and estimate on-target earnings.

What Are the Various CRM Tools?

CRM software comes in five different types:

• Inbound CRM: Businesses can use inbound marketing techniques to position their products according to their expertise or thought leadership.
• General CRM: These CRM tools provide various standard features to improve customer service.
• Fully Integrated CRM: A fully integrated CRM system aims to address all phases of a customer’s lifecycle, serving as an interface between the organization and its customers.
• Operational CRM: This software is a centralized CRM system for a company’s sales, marketing, and customer service departments.
• CRM software for sales: This type of CRM helps companies manage sales and all customer touchpoints throughout the sales process. Best Sales CRM Tools 2022

Below is the list of CRM tools you can use in 2022-23.

1. Snov.io

In addition to its freemium plan, Snov.io offers a set of tools for your company, including free CRM software.

Pros

• You get simplicity, functionality, and results when you organize your sales process with Snov.io.
• In addition to generating and verifying leads quickly and easily, this multi-functional platform enhances cold outreach and lead nurturing with highly personalized triggered emails, automates follow-ups, and lets you track engagement directly from Gmail.
• Create tasks, manage deals with your team, and increase revenue with its free CRM included with each pricing plan (including its XS freemium).
• You can also research your competitors and get motivated to build an outstanding product with Snov.io.
• Further, it integrates with multiple marketing and sales tools, customer support platforms, and CRMs.
• The CRM recently added Google Calendar integration, so you can now easily sync Snov.io tasks with your calendar. The cheapest solution, a multitool for sales, is the Snov.io sales tool.

Cons

• The Snov.io CRM is a relatively new product, so it may include only some CRM features, such as data imports or in-depth analytics. They have such plans, but you’ll have to wait for them.

Pricing: Free plan for life. Paid plans are available at $39/month.

2. Pipedrive

Pipedrive CRM software is a small business-focused solution with multiple sales-related features.

Pros

• A user-friendly interface and advanced features make this platform ideal for:
• Building multiple sales pipelines
• Managing leads and deals
• Tracking all communications
• Automating follow-ups
• Getting customizable sales reports
• Since Pipedrive is a CRM with robust integration capabilities, you can easily sync it with your favorite apps.

Cons

• You’ll have to use another platform to communicate with sales prospects regularly via email since Pipedrive CRM lacks an inbound email-sending feature. Because of this, Snov.io’s integration is even more valuable.

Pricing: Free trial for 14 days. A paid plan starts at €15 per month ($18.25/month).

3. HubSpot

Regarding meeting your needs, you can use HubSpot CRM software.

Pros

• With HubSpot’s free CRM software, you can get started right away.
• With a clear dashboard, you’ll be able to manage tabs on your entire sales operation
• Get real-time sales activity reports
• Access valuable sales team performance data
• As well as meeting schedules, live chat, email templates, email tracking, and so on, this CRM software will equip you with tools for keeping in constant touch with your prospects

Cons

• There are only a limited number of customization options available with HubSpot. Eventually, you will need to upgrade this sales CRM’s capabilities as your business becomes more mature.

Pricing: There is no charge. Monthly plans start at $39 per month.

4. Salesforce

Salesforce is no doubt familiar to you. The most popular CRM software is that one. Small businesses may find it like a ‘we’re not ready’ solution preferred by many business sharks. Start with a free trial to get an idea of its top features.

Pros

There is an essential edition of Salesforce called Salesforce Essentials. This package allows you to:

• Import your data
• Set up your sales CRM with in-app help
• Track your deals and contacts in one place
• Tune communication with customers

Cons

• There is a limitation to how much data Salesforce can store.
• It may become inconvenient one day to save much information for free once your customer base grows, and it may also cost a lot to customize its functionality.

Pricing: Salesforce Essentials is free for 14 days. There is a $25 monthly fee for paid plans (billed annually).

5. Salesmate

With its in-built intelligence, Salesmate is a versatile sales CRM solution.

Pros

• Using Salesmate’s forecasting and reporting features, goal tracking, custom dashboards, and sales email sending; you’ll be able to get your sales process to the next level.
• Additionally, this CRM software offers robust integrations with many other platforms and applications.

Cons

• Salesmate CRM software starter plans only include some features.
• If you’re planning to automate your sales process, you won’t be able to schedule emails or use analytics.

Pricing: Free trial for 15 days. Paid plans are available at $15/month.

6. Streak

If your business is Gmail-obsessed, Streak is your best bet and is entirely Gmail-based sales CRM software.

Pros

• You can track information about your pipelines and contacts with Streak sales CRM in your inbox.
• Thanks to its integration with G Suite, you can access your workflow tasks whenever necessary.
• What a great idea! If you plan to take a quiet weekend off, Streak CRM sales software integrates with over 1,000 other tools via Zapier.

Cons

• Streak is a Chrome extension. As a result, if you like switching between devices frequently, this CRM software may not be the best fit for you.

Pricing: Individual use is free. You can try the Pro plan for free for 14 days. Plans start at $19/month.

7. Zendesk

CRM solution Zendesk has a complex list of features that you can customize for small and large enterprises.

Pros

A Sales Suite represents Zendesk’s sales CRM software. All in one place, this sales automation tool offers:

• Self-service support
• Analytics
• Chat and messaging solutions
• Generate leads
• Enrich prospect data
• Send automated emails to your prospects using a database of 20 million companies and 395 million contacts.

Cons

• Zendesk CRM may seem overwhelming for small businesses despite its variety of features. You start with another sales software if you are not willing to risk getting lost in its functionality.

Pricing: Free trial for 14 days. The price per seat starts at $19.

8. LinkedIn Sales Navigator

As commonly known as a sales management tool, LinkedIn Sales Navigator gives you access to LinkedIn’s 740 million-strong network.

You can generate business-to-business leads using Sales Navigator. Ideal Customer Personas are great for identifying prospective customers. It is possible to search for prospective customers using LinkedIn’s search criteria based on keywords, geography, your relationship with the prospects, industry, school, your profile language, first name, last name, etc.

Pros

• There are numerous benefits to using LinkedIn Sales Navigator or LinkedIn premium. With LinkedIn Sales Navigator, you can access a user’s LinkedIn profile from contact, account, and opportunity pages in your CRM.
• You can also manually import LinkedIn emails, actions, and messages into CRM.

Cons

• Getting search results, filtering, and converting future leads to outbound email campaigns can sometimes take a long time for consumers.

Pricing: Individual use is free. Monthly plans start at $79.99.

9. Zoho

There is no doubt that Zoho sales CRM software can benefit your business. Data security, an easy-to-use interface, customization options, and integration capabilities are some benefits you will enjoy with this software.

Pros

• As part of the Zoho toolkit, customers can:
• Manage social media
• Automate sales
• Get customer support
• Report on their products
• Analyze customer data
• Lead management is taken care of for you, and you can trust this sales software in this regard.

Cons

• A Zoho account is not a good choice if you need to engage your sales prospects one-on-one.
• Unfortunately, this sales CRM software does not offer individual email tracking and lead notification capabilities.

Pricing: Free for up to three users. Paid plans are available at €18/month.

10. Salesblink

You can automate prospecting, outreach, and closing with SalesBlink. Additionally, it has an inbuilt CRM, which is quite handy for sales teams.

Pros

• A user-friendly tool, SalesBlink, helps you keep track of each prospect/customer easily.
• A third-party tool is not necessary to manage prospect data.
• You can also save all your communication history with existing and new customers with the CRM.

Cons

• Although SalesBlink’s CRM is quite robust. The development team is still developing more advanced features, making it suitable for large enterprises.

Pricing: You can try the service for 14 days for free. Plans start at $39/month.

Conclusion

Choose a sales CRM tool that suits your business perfectly from the above list to grow your business worldwide. UNext Jigsaw offers a cutting-edge Integrated Program in Business Analytics certificate program for developing professional Business Analytics skills.