What Are The Most Effective Persuasive Selling Techniques ?


Sales are an integral and irreplaceable part of every business, and they are one of the primary revenue drivers and need immense strategizing. Businesses need to understand their customers, their needs and wants, and what motivates them to be successful in sales.   

By using persuasive selling techniques, sales representatives can convince customers to buy their product or service more effectively. Sales representatives can also use various other techniques to persuade customers to buy their product or service.   

Define Persuasion 

Persuasion is convincing someone to agree with your point of view or take a particular course of action. Persuasion can be used in many different situations, from convincing a friend to try a new restaurant to convincing a judge to rule in your favor. Persuasion is not always easy, and there is no guarantee that you will be successful. However, if you can effectively persuade someone, you can significantly impact their decision-making.  

How Does Persuasion Work?   

The persuasion process is when an individual is convinced to adopt a particular belief or course of action. Persuasion can be used in many different situations, from influencing someone’s opinion on a certain topic to convincing them to vote for a particular candidate. Several factors can influence persuasion, including the individual’s prior beliefs and attitudes, the message’s nature, and the persuader’s characteristics.   

Importance of Persuasion in Sales  

In sales, persuasion in communication skills is key. You need to be able to convince potential customers that your product or service is the best option for them. This means effectively communicating the benefits of your offering and why it is better than the competition. Persuasion is also important because it can help you build relationships with customers. Persuasion is important in sales because it can help you make more sales and build customer relationships.   

Most Effective Persuasion techniques  

To succeed in sales, it is important to employ different persuasion techniques based on the customer’s needs and characteristics. By understanding the customer and what they are looking for, the salesperson can more effectively persuade them to make a purchase. This can be done through active listening, understanding body language, and using the proper language. Here are the seven most effective persuasive selling techniques:

  1. The Power of Association:
    When you associate your product or service with something that is already positively viewed by the customer, they are more likely to have a positive association with your offering.  
  2. The Power of Social Proof: 
    People are more likely to be persuaded by someone if they see that other people are doing it too. The fact that numerous other people trust becomes the key selling factor. This is known as social proof.   
  3. The Power of Reciprocity:
    People feel obligated to return a favor if someone has done something for them. For example, if you give a customer a free product sample, they will feel obligated to buy it from you.   
  4. The Power of Scarcity:
    If people believe a product is scarce, they are likelier to want it. For example, if you tell a customer that only a few items are left in stock, they are more likely to buy them from you.   
  5. The Power of Authority:
    People are more inclined to be persuaded by someone if they see that the person is an authority on the subject.  
  6. The Power of Consistency:
    Consistency is always better than out of the box. People are more easily persuaded if they see that you are consistent in your message.   
  7. The Power of Likability:
    People are more likely to be persuaded by someone if they like the person. For example, if you are friendly and easy to talk to, people are likelier to listen to what you have to say.  


Persuasive selling techniques are important for any salesperson to master. A salesperson can sell products or services more effectively to customers by using persuasive techniques. When persuasive selling techniques are used correctly, the customer is more likely to make a purchase.  

The most effective persuasive selling techniques are those that focus on the customer’s needs. This means understanding what the customer wants and needs and then using that knowledge to sell them the product or service that will best meet those needs. UNext Jigsaw, in collaboration with IIM Indore, offers the Executive Program in Strategic Sales Management that teaches you cutting-edge sales and marketing skills. 

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